Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "Dos Marcos," and they recently released their new Best-Selling book titled Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store. While they are both veterans of the mattress industry, any independent retailer, regardless of industry, will find it helpful. In addition to being a playbook for building a meaningful brand and deepening community connections, the book features more than 70 foot traffic-driving ideas that actually work, like CAGE (Community• Answers• Giving• Experiences) gathered from real independent retailers. Most importantly, they teach how to become notorious in the marketplace. Connect with them both> fam.news Today's episode was brought to you by MINT MOBILE. To get your new wireless plan for just 15 bucks a month, and get the plan shipped to your door for FREE, go to mintmobile.com/dailygrind