Each year, around 8 million tons of plastic waste enter the ocean, killing wildlife and damaging the environment for future generations. Much of this pollution originates from the wasteful packaging used for everyday grocery products. But a greener grocery alternative is making waves from across the pond. Joining us today is John Hughes, Chief Strategy Officer at The Modern Milkman, a UK-based grocery delivery company that brings locally sourced goods directly to customers without any single-use plastics. From the startup’s early days, John sought to invest heavily in data modernization. Hear how his data-driven approach has helped the company cultivate a shared mission with customers to make the world a cleaner, safer, and better place for all of its creatures.