Liam takes listeners behind the scenes of a sales session presented to delegates, focusing on how sales skills can elevate business owners, property investors, and individuals seeking financial growth. Liam shares his personal journey from selling crisps as a child to running a successful sales company before facing a significant setback. Through mentorship and personal development, Liam transformed his approach to sales, embracing new strategies like creating content to attract ideal clients.  KEY TAKEAWAYS Sales is a powerful skill that, when mastered, can lead to financial security and success. Building desire and creating demand are essential elements of successful sales techniques. Personal development and mentorship can play a crucial role in overcoming setbacks and achieving growth. Knowing your ideal customer avatar and creating targeted messaging is key to driving sales. Building relationships, networking with influential people, and continuous learning are essential for success in sales and business. BEST MOMENTS "I am now about to take you behind the scenes and I am about to present a sales session to the delegates, really looking at how business owners just like you, property investors just like you, people that want more out of life, how to make more money just like you."  "I know how to sell. I know how to build relationships."  "I invested 25,000 pounds, invested another 25,000 pounds. But I just made a commitment that I wanted to get around incredible, incredible people."  "I started to build relationships with influential people. I started to get the branding. I started to build relationships."  VALUABLE RESOURCES The Dealmaker Podcast - https://omny.fm/shows/the-deal-maker-by-liam-ryan Assets For Life - https://assetsforlife.co.uk    Instagram - https://www.instagram.com/liamjryanwealth/ Facebook Page - https://www.facebook.com/LiamJRyan.AFL Facebook Personal - https://www.facebook.com/profile.php?id=100010124928017 HOST BIO You're listening to The Deal Maker podcast with Property Expert, Property Multi Millionaire and Joint World Record Holder Liam J. Ryan. If you want to become a master negotiator, close more property deals, become a great salesperson and live a better life then The Deal Maker podcast is for you. Liam is a property investor, business owner and Entrepreneur helping people make more money and live a happier life