In this episode of the Design Journeys podcast, Chris Whyte interviews Jeff Baldwin, a creative leader and founder of People, Places, and Things. Jeff shares his journey in design, starting from his childhood fascination with shoes to his career at IDEO and IDEO.org. He discusses the importance of including people in the design process and designing with them, rather than for them. Jeff also talks about the challenges he has faced, including the balance between being a leader and a hands-on designer, and the self-doubt that comes with every step of the creative journey. In this conversation, Geoff Baldwin and Chris Whyte discuss the importance of doing what you love and how to overcome doubt and imposter syndrome. Geoff emphasizes the need for support from others, whether it's a spouse, friend, or community, to help navigate the challenges of freelancing or starting a business. They also talk about Geoff's new venture, WinWin Athletics, which aims to solve everyday sports problems and make sports more accessible for everyone. Geoff shares his advice for aspiring designers, encouraging them to embrace new tools and technology while also focusing on building a strong foundation as a designer. Connect with Geoff Baldwin on LinkedIn: https://www.linkedin.com/in/geoffrey-baldwin-96286116/ (https://www.linkedin.com/in/geoffrey-baldwin-96286116/) Learn more about flag football and WIN WIN Athletics: https://winwinathletics.com/ (https://winwinathletics.com/) Connect with Chris Whyte on LinkedIn: https://www.linkedin.com/in/mrchriswhyte/ (https://www.linkedin.com/in/mrchriswhyte/) Learn more about Kodu Recruitment: https://teamkodu.com/ (https://teamkodu.com/)