This one’s about: Indestructible hot beverage containers, shooting Womp rats in a T-42, and the surprising positives behind cardboard pizza crust. What stories need to be told? How does a brand cast their buyer as the hero? Today, Steve and Emily talk about the elements of storytelling that resonate with human beings.  Resources referenced in this episode: Save The Cat! The Last Book on Screenwriting You'll Ever Need by Blake Snyder Reply All - a podcast by Gimlet Media Diamondback Brewing Company - Locust Point, Baltimore, Maryland See acast.com/privacy for privacy and opt-out information.