This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand. Resources referenced in this episode: Doyle Dane Bernbach print ads for Volkswagen Floating Beetle VW commercial Fahrvergnugen VW commercial Pink Moon commercial Hello Light VW commercial