Being able to charge $2000 - $3000 for ceramic coating and paint correction is not an uncommon thing in the detailing industry. But, is it truly worth the prices that some shops charge?  First, I would say yes because the ultimate definition of whether or not something is "worth it or not" comes down to if people are still willing to pay that price or not. Clients are still paying for coatings at that price so I'd definitely say they are worth it. The thing is that there are coatings available now that make application way easier and do not take nearly as long. These coatings last just as long, protect against the same elements, and still require the vehicle to be maintained regularly. So what this does it makes it to where detailing companies can charge a good amount less and still make the same if not more than what some of the other higher ticket priced companies are charging.  In this episode of The Detail Spot podcast we have Drew Huff and he shares a little about his detailing journey and his opinion on the ceramic coating market.  He tells his opinions on whether or not this "holy water" product that is making us detailers a lot of money in the past 5-7 years is really worth it based on what it really does. Free How To Price Your Services Workshop We would love to have you as a member of The Detail Community! We believe you have the skills and talent to have success in this industry. By joining you will have instant access to a library of resources, exclusive live events, members only podcast episodes, a private community of other like minded detailers ready to support you every step of the way, and so much more. Click here to learn more.