Luke Etter, CEO and Founder of Advanced Solution, shares his journey in the wound care industry and the challenges he faced in starting his own company. He emphasizes the importance of taking risks, believing in oneself, and following a higher calling. Luke discusses the limitations of societal norms and the need to break free from them. He also highlights the significance of creating a positive culture and empowering employees. Despite not having external funding, Luke has successfully scaled his company and achieved significant growth. The conversation concludes with the announcement of the company's new office space and upcoming national sales meeting. In this conversation, Luke D. Etter, CEO and Founder of Advanced Solution, discusses the recipe for success, the importance of mindset, commitment and discipline, the power of habits, purpose and faith, leading by example, competition and respect, exponential growth, differentiation through products, staying ahead in the market, unwavering belief and execution, gratitude and collaboration, and the importance of believing in oneself and taking action. Key Takeaways Taking risks and believing in oneself are essential for personal and professional growth. Societal norms can limit individuals from pursuing their true calling, but it is important to break free and follow one's intuition. Creating a positive culture and empowering employees are crucial for business success. Scaling a company without external funding is possible with the right team and dedication. Success in business requires determination, accountability, and a strong mindset. Commitment and discipline are essential for achieving goals and overcoming challenges. Developing high-performance habits and automating daily routines can improve decision-making and productivity. Purpose and faith can provide motivation and guide decision-making. Leading by example and earning respect through hard work and discipline are crucial for effective leadership. Staying ahead in the market requires continuous innovation and adaptation. Believing in oneself and taking action are key to personal and professional growth. Connect with Advanced Solution: LinkedIn- https://www.linkedin.com/company/advanced-solution717/ Luke Etter- https://www.linkedin.com/in/lukedougiesalesetter/ Website- https://advancedsolution.health Connect with Shawn French: Instagram- https://www.instagram.com/theshawnfrench/ Website- www.theshawnfrench.com