Sydney Mbhele: The Sowetan Boy Who Became An Award-Winning Serial CMO. In this episode, I chat with the one and only Sydney Mbhele , Group Chief Marketing & Corporate Affairs Officer at Absa Group; Africa’s 5th largest bank. Ranked among the top five CMOs in Africa & the Middle East by the SCOPEN Survey, Sydney is a "serial CMO" leading marketing & corporate communications for some of the most valuable and leading brands on the continent. 🌍 Prior to joining Absa, Sydney served as a top executive in these roles: Chief Executive of Brand at Sanlam, Chief Marketing Officer at Liberty Holdings Group, Executive Head: Group Marketing at Nedbank, Head of Global Brands at SABMiller (now ABInBev) & Global Category Marketing Director at Unilever. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO Check out Eyitayo's Stuff: ContentMaps™ - https://contentmaps.co/ The Digital Masterclass - https://getdigitalmasterclass.com/ United Digital - https://weareunited.ng/