Laura Bonner, the CEO and Founder of The Muff Liquor Company, has a remarkable journey in the business world. Her achievements include winning the Business All Star in 2018, being recognised as the Ulster Business Woman of the Year in 2019 and making it to the Industry Era’s list of the top 10 most inspiring CEOs in 2021. In 2023, she was honoured as the Handcrafted Spirits Business Leader. While these accolades speak volumes, Laura’s story is one of humble beginnings that ignites a spark of inspiration for anyone striving for success through hard work and determination. Laura shares her journey, detailing her unwavering passion and determination to introduce her product to those who would embrace the brand, some of whom would become investors in Muff Liquor. What sets her apart is her ability to secure investments from notable personalities such as Russell Crowe, Ronan Keating, Ed Sheeran, and Jimmy Carr.  This episode delves into her strategies for achieving this feat and explores why settling for second place is never an option in her world. An episode not to miss! Find out more about Muff liquor  https://www.themuffliquorcompany.com/ Brought to you in Partnership with Nightowl Studio https://www.nightowlni.com/ Digg20 for 20% off your next project  Don’t forget to hit the follow button! Thank you! Check out our other guests: https://www.diggforsuccess.com/