Chupi Sweetman, CEO of Chupi, an Irish luxury jewellery brand with a global reach, leads a team of fifty and boasts a community of over two hundred and fifty thousand worldwide. Recognised by the Irish Times as one of Ireland’s most loved brands, Chupi has recently unveiled its impressive four and a half thousand square foot flagship store in Dublin.  With less than 2% of venture capital going to female founders, she shares valuable insights on pitching a brand to investors and successfully securing a 3.75 million investment for expansion. From her early days as a designer at Topshop to the pivotal moment when she followed her passion for jewellery, Chupi reflects on the journey. The episode delves into the startup challenges she encountered and how she navigated them, emphasising the significance of ‘why’ over ‘what’, and the role of vision and values. Chupi advocates for change, asserting that sticking to the status quo yields predictable results. She candidly shares how she found the courage to pivot and transform her business model into the world of luxury jewellery. An episode not to miss! Find out more about Chupi https://www.chupi.com/  The Digg Podcast is brought to you in Partnership with Nightowl https://www.nightowlni.com/  Check out our other guests: https://www.diggforsuccess.com/