Trish Hegarty is a former BBC and Irish Times journalist, who now leads Inis Communications, a thriving PR agency celebrating twenty successful years in business. With a client portfolio that includes Donegal County Council, Fáilte Ireland, and many other notable organisations and SMEs, Trish and her team are true leaders in the PR industry. In this episode we explore what PR is and why it’s crucial for your business, the different types of PR and how to choose the right one, how to budget for PR, and some insider tips on free PR opportunities you might be overlooking. Trish also shares expert advice on launching or rebranding your product or service, discusses emerging trends in PR, and offers valuable career tips for women looking to return to work or pivot their careers. Trish’s insights are invaluable, especially as Inis Communications is the first Donegal agency to be shortlisted for a national PR award.  Whether you're a business owner, entrepreneur, or just curious about the world of public relations, this conversation will equip you with the knowledge you need to elevate your brand and reach your target audience. Links from Episode Inis Communications: https://iniscommunications.com/  Trish Hegarty LinkedIn - https://ie.linkedin.com/in/trishhegarty?original_referer=https%3A%2F%2Fwww.google.com%2F  Brought to you in Partnership with Timely Careers https://timelycareers.com/