Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.   Check out the full podcast interview if you’re interested in: How to make faster and better decisions 3 places to start your testing and experimentation program Different organizational models you can use to set up your airline experimentation program What kind of experimentation tools to use How to be innovative with A/B testing and experimentation You can find the full article with the key concepts, quotes, and other notes from our talk with Ben here: https://diggintravel.com/airline-experimentation-talks/