Joe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand. Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how they started from scratch with their digital analytics team, and talked about how the team grew and how they are now working and providing insights throughout the whole airline customer journey. You can find the full article with the key concepts, quotes, and other notes from our talk with Joe here: https://diggintravel.com/airline-digital-analytics-evolution-air-new-zealand/