Our today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines. We talked to Ursula about challenges airlines face with digital transformation and about how to build modern airline digital experience and platforms. You can find the full article with key key concepts, quotes, and other notes from this chat with Urusla here: https://diggintravel.com/how-to-build-a-modern-airline-digital-experience/