Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's story and the learnings from their journey.   You can find the full article with key key concepts, quotes, and other notes from this chat with Ismael here: https://diggintravel.com/airline-digital-optimization-and-cro-team-air-europa/