Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
Listen now
Description
In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.   Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.   Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.   You can find the full article with quotes and other notes from our talk with Emre here: https://bit.ly/3w9GpRO
More Episodes
This is the third podcast in our Airline UX Series in partnership with 815Labs! In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences. This time, our guest is Martyn Reding—former Head of Digital Experience for an...
Published 11/14/24
Published 11/14/24
This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve...
Published 10/24/24