Description
In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google's push for high-quality content. They discuss how to maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and combining SEO with other marketing channels for comprehensive strategies.
In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding,...
Published 09/17/24
PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is...
Published 07/10/24