Today, we welcome Maureen Young, Vice President of Social Purpose at Coast Capital Savings, to discuss the evolution of social purpose in business. Coast Capital Savings has integrated social impact into its core business model, shifting away from traditional corporate responsibility. Maureen shares insights on how this approach fosters deeper community partnerships and drives meaningful change. Tune in to hear how Coast Capital is setting a new standard in the financial sector by embedding purpose into everything they do, and what this shift means for the future of business.