86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
In 2015, when Matt Lerner jumped from Director at PayPal to early-stage VC and advisor, Clayton Christensen’s ideas flipped from being interesting theories to essential daily practices. Matt has now worked with over 100 startups, helping them to find product market fit and scale. He runs Startup Core Strengths and helps companies use Jobs interviews to speed growth, even with startup budgets. In this episode, Matt joins host Katie Zandbergen to discuss the five tactics that drove 90% of PayPal’s hyper-growth; failure rates and patterns from 500 Startups’ portfolio of 1,800 investments; the root causes of why most venture-backed startups fail; how two startups used their Jobs lessons to disrupt crowded markets and grow immensely; and the danger zone right after a fundraise when founders' overconfidence can bias crucial decisions, to name but a few examples. This episode is a master class for anyone looking to harness the power of the Jobs To Be Done framework to build and grow a young company!
In her book, The Long Game: How To Be A Long-Term Thinker In A Short-Term World, Dorie Clark both reflects on the importance of having a longer-term strategy for our personal and professional lives, and provides readers with practical steps that can be taken to optimize for the future. In this...
In the Harvard Business Review article, Persuade Your Company To Change Before It's Too Late, Innosight's Scott Anthony, Pontus Siren, and Utsav Bhatt describe how to break the information-action paradox and gain conviction to act before industry change gets ahead of your organization. In doing...