In this episode, Efosa Ojomo returns to The Disruptive Voice to discuss his latest research at The Christensen Institute’s Global Prosperity group. He and his colleague, Lincoln Wilcox, recently published a report highlighting six innovative strategies for creating new markets in emerging economies. This conversation, hosted by Katie Zandbergen, focuses on the findings from their research, along with the implications for those looking to create prosperity around the globe. Efosa speaks not only about the tremendous opportunities surrounding market-creating innovations, helping would-be entrepreneurs to see prospects for building and sustaining successful enterprises where they might least expect them, but also about demystifying the process, debunking false narratives and empowering entrepreneurs to launch innovative and market-creating ventures in emerging markets.