Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 46: 6 Reasons More And More Of Your Competitors Are Hiring Fractional CMO's ____________________________________________ VALUE BOMBS You're seeing it. I'm seeing it. More and more business owners, your competitors are moving away from the full-time CMO model into the fractional CMO model. And in today's episode, I'm going to give you the six reasons why. ____________________________________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - CRM & Marketing Automation TypeForm - Web Forms Monday - Project Management (on steroids) Pipedrive - CRM Alternative Instapage - Landing Pages Creative Market - Graphic Design & Creative Template Resources ____________________________________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) _____________________________________________ TRANSCRIPT Brian Webb: You're seeing it. I'm seeing it. More and more business owners, your competitors are moving away from the full-time CMO model into the fractional CMO model. And in today's episode, I'm going to give you the six reasons why. This is the Learn More Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey everyone. Welcome back to the show. If you're new to the show, welcome, welcome, welcome. If you are a loyal listener, you will understand that we have been on a little bit of a sabbatical. So we wrapped up season one and we are now embarking on season two of the podcast. So lots and lots and lots of great content coming your way this season. You may have noticed, but more and more business leaders are wanting to work with and are working with a fractional chief marketing officer rather than a full-time CMO, AKA fractional CMO. And you may be wondering why that's happening and I'm going to give you the six reasons that more, and more, and more business leaders, your competitors are working with a fractional chief marketing officer, as opposed to a full-time CMO. But before I get into those six reasons, I want to break down what is a true CMO and what is not a CMO. Let me start with what it's not. A CMO is not someone who coordinates your social media. A CMO is not someone who handles your graphic design projects. Those are valid technicians that are necessary in the execution of marketing, but that is not the recipe for a true chief marketing officer. Typically, your best chief marketing officer is someone who's going to have had years, if not, decades of broad cross-industry experience that can be brought to your table, to your business, to leverage tactics and strategies that drive revenue to your bottom line. They are not project managers. Through their experience, they know what works and what does not work. Now, your CMO might possess a lot of those skills, those technical skills that are necessary in the execution of marketing, but each one of those skills by themselves is a discipline that's necessary, but it does not bring everything to the table that's needed to be a true chief marketing officer. A high-quality CMO is someone who brings depth, years, decades of experiments, of experience working with marketing campaigns, tactics, strategies that develop a true return on investment that actually grow the business. That said, a lot of the CMOs that I know have prior years of owning an agency. So they have a lot of experience at working with a