Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 47: How To Spy On Your Competitor Ads On LinkedIn Legally & Ethically ______________________________________ VALUE BOMBS Are you considering running ads on LinkedIn? If you are, do you wish that you knew how to spy on the ads from your competition? Well, in today's episode I'm going to show you how.  ______________________________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - CRM & Marketing Automation TypeForm - Web Forms Monday - Project Management (on steroids) Pipedrive - CRM Alternative Instapage - Landing Pages Creative Market - Graphic Design & Creative Template Resources ______________________________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ___________________________________ TRANSCRIPT Brian Webb: Are you considering running ads on LinkedIn? If you are, do you wish that you knew how to spy on the ads from your competition? Well, in today's episode I'm going to show you how. Let's jump into the show. This is the Learn More Earn More Business Growth Podcast. Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode. Hey everyone, welcome back to this show as always. So if you're considering running ads on LinkedIn, you might want to start keeping an eye on your competitors. Why would you want to do that? Well, first, what if you aren't running ads but you just want to know if they're hiring, you want to know if they're growing. This is a great reason to follow their ad campaigns. But if you are considering running ads, what if you wanted to learn from their ad formulas, see what images they're using, what video they're using, what copy they're using, what calls to action they're using, what their headlines are, what landing pages are they linking to? There's a lot that you can learn sometimes if you have a formidable competitor and maybe you're just looking for creative insights. So if you want to learn how to take a look at your competitor's ads, here's how you do it, and by the way, it couldn't be any easier, but most people have no idea that they can do this. There's literally only three steps. First, go look up the company page for the brand that you want to spy on. In this case, I have Apple pulled up just as a case study. Step number two of three, click on the post link. Now, as of the time of this recording, February 2022, right beneath the following button you'll see a home button, about, posts. So click on the post link. And again, these platforms change their user interface all the time, anytime they feel like it, but at the time of this recording beneath the fall button, you've already clicked posts, beneath that just a little bit to the right you're going to see all images, videos, articles, documents, ads. So you're going to click on the ads button, and voila, there you have it. As you scroll down the page I can see every single ad that Apple has up and running. Some of them are video ads, some of them are just image ads. I can see their calls to action. I can see the landing pages that they're driving their audiences to. Some of the ads are in different languages, which means that they're probably obviously running that ad in other countries on LinkedIn. So again, if you're thinking about running ads yourself, go check out what they're doing and it doesn't have to be your competitor. Go check out some of the big box brands that do a great job in their marketing