Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 48: 8 Landing Page Pro Tips To Convert More Visitors Into Paying Customers ______________________________________ VALUE BOMBS You need to get your website and landing pages converting more visitors into customers. You want to reduce your balance rate the number of people that visit your website or landing pages, and then abandon it without clicking on anything. Today, I'm going to give you eight tips on how to do just that.  ______________________________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - CRM & Marketing Automation TypeForm - Web Forms Monday - Project Management (on steroids) Pipedrive - CRM Alternative Instapage - Landing Pages Creative Market - Graphic Design & Creative Template Resources ______________________________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ___________________________________ ADDITIONAL RESOURCES & HELPFUL LINKS Building A Story Brand by Donald Miller ___________________________________ TRANSCRIPT Brian Webb: You need to get your website and landing pages converting more visitors into customers. You want to reduce your balance rate the number of people that visit your website or landing pages, and then abandon it without clicking on anything. Today, I'm going to give you eight tips on how to do just that. Let's jump into the show. This is the Learn More Earn More Business Growth podcast. Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Welcome back to the show, everyone. Back in episode 18, I gave you a hack on how to 3x your opt-in conversions on your website and landing pages. Then, back in episode 24, I gave you another growth hack, how to get real cell phone numbers from your website and landing page leads? Today, I'm going to give you eight pro tips, eight practices for better structuring your landing pages and your website pages to convert better. So let's jump into tip one, be clear, not clever. I'm going to say that again, be clear, not clever. Perhaps Donald Miller said it best in his book, Building a StoryBrand. Donald Miller is a New York Times Bestselling Author, and he says, "If you confuse, you lose." So when you're writing your headlines do not be clever. I strongly urge you to not use industry nomenclature. Don't use inside jokes. Don't try to be overly poetic. State what the problem is that you solve, how you solve it, and what the wind looks like after you do. Be clear, not clever. To keep this moving, let's get straight to tip number two, do not clutter your header navigation with dozens of links, or for that matter, hardly any links. A truly effective landing page should be asking your prospect, your visitor to only do one thing, maybe two. There should be a primary call to action, sometimes a second dairy call to action. So if you have a home button, if you have an about us, a contact us, several links to various pages across your website, you are going to distract your visitor from doing the one thing that you want them to do. So let every one of your landing pages have only one call to action, as in the primary call action. For example, download this list, sign up for this course, join our webinar. It's okay to have a secondary call to action that might be, watch this video, but do everything that you can to remove any and all distractions of all the other content that you've created. So that you can have your