Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 51: How To Use LinkedIn Newsletters To Drastically Reach More B2B Prospects On LinkedIn ____________________ VALUE BOMBS So you're a business owner or you're responsible for selling for your company. You're using LinkedIn and you want to get more out of it. What if you could reach a greater percentage of your followers? What if you could reach more people than even follow you on LinkedIn when you post? Today, I'm going to show you how. It has something to do with LinkedIn newsletters. Let's jump in. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - CRM & Marketing Automation TypeForm - Web Forms Monday - Project Management (on steroids) Pipedrive - CRM Alternative Instapage - Landing Pages Creative Market - Graphic Design & Creative Template Resources ____________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ____________________ HELPFUL LINKS The Ultimate 97 Point Marketing Audit Checklist ____________________ TRANSCRIPT Brian Webb: So you're a business owner or you're responsible for selling for your company. You're using LinkedIn and you want to get more out of it. What if you could reach a greater percentage of your followers? What if you could reach more people than even follow you on LinkedIn when you post? Today, I'm going to show you how. It has something to do with LinkedIn newsletters. Let's jump in. This is the Learn More Earn More Business Growth podcast. Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode. Welcome back to the show, everybody. Today, we're going to talk about LinkedIn again. We've been a little heavy on LinkedIn lately, but if you're a B2B business owner or if you work in a B2B business, it's probably something we should be talking about. Today, if you're not familiar with it or if you're not aware, LinkedIn has a feature that you can use, Newsletters. I'm going to tell you why you should be thinking about using it. Once you've set it up, and by the way, I'll tell you how to do that in just a moment, once you have set up the newsletter function on your LinkedIn account, the following is going to happen. One, LinkedIn is going to invite all of your current followers to subscribe automatically. Second, whenever you post new articles in the future, notifications will go out to your followers every time you post a new article. An email will go out from LinkedIn automatically to all of your newsletter subscribers anytime you post a new article. Basically, LinkedIn, once you have this setup, that's very important, once you've done this the first time is basically trying to help you get more organic reach. When they post to your audience or to your followers, it goes up in the news feed, it goes out in the notifications, it goes out as an email and it goes out to the invitation network. We're always just trying to even reach the followers that we have because every time you post a small percentage, typically, depending on the type of content you're creating, typically a very small percentage of your audience will ever even know that you've posted. I've seen a case study where someone who had 30,000 followers got 100,000 views on their newsletter. That's enormous. That's amazing. Remember, organic, not paid traffic, free traffic. Let me take you through the steps on how to set this up on your account. First, if you don't have it turned on, you need t