Description
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 52: Quick Tips For Easily Choosing Your Brand's Color Palette
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VALUE BOMBS
So you're thinking about starting a new business, or maybe it's time to rebrand your existing business, but you don't know how to pick the color palette for that brand. Well, today I'm going to give you an easy and fast three-step process to do just that. So let's jump into the show.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
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SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
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HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
COOLORS.CO
Adobe Color Tool
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TRANSCRIPT
Brian Webb:
So you're thinking about starting a new business, or maybe it's time to rebrand your existing business, but you don't know how to pick the color palette for that brand. Well, today I'm going to give you an easy and fast three-step process to do just that. So let's jump into the show.
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey, everyone. Welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Boy, are you in for a treat today? You are thinking about launching a new brand or a new business, or you're thinking about rebranding your existing business. You're not a creative, you're not a graphic designer and it's time to choose the right color palette to perfectly reinforce the brand that you want to project into the world. You are absolutely going to love this hack. It's easy, it's fast, and you do not have to be a graphic designer or a branding expert or anything like that. Three steps. And again, you're not going to believe how easy this is. So step number one, write down the mood or feel you want to represent your brand. And I want you to do that with a few words. So, for example, you may go with something like feminine, youthful, and bright. Or another example, nautical, sunrise, beach, right? Maybe another example is modern, sleek, neutral. Or maybe it's elegant, exclusive, luxurious.
Basically, come up with a cluster of words that when people see your brand, your logo, your website, anything and everything where your branding resides. Think of a few descriptive words that you want your audience to perceive in your brand. You want them to resonate on the same frequency. This could be an emotion. This could be a socioeconomic type, a personality type, an age group, whatever it is that you want your brand to reflect. So let's just, for example, use the words elegant, exclusive, and luxurious. Step two, go and do an image search using those clusters of words that you created. So, for example, if it was elegant, exclusive, luxurious, go do a Google search and click on the images tab and find an image or two or three that best represents that cluster of words that you want to resonate in your brand.
We'll get back to the show in just a moment, but first, a quick word from our sponsor, Whatbox Digital. Do you want to grow and scale your business better and faster with fewer mistakes? Of course, you do. Then you're in the right place right now. Like so