Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 53: 7 Ways To Reduce Your Email List Unsubscribe Rates ____________________ VALUE BOMBS So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL Active Campaign - CRM & Marketing Automation TypeForm - Web Forms Monday - Project Management (on steroids) Pipedrive - CRM Alternative Instapage - Landing Pages Creative Market - Graphic Design & Creative Template Resources ____________________ SUBSCRIBE Apple  |  Spotify |  Pandora  |  Google  |  iHeart Radio |  Deezer  |  Stitcher  |  Amazon Music  |  (SoundCloud Coming Soon) ____________________ HELPFUL LINKS The Ultimate 97 Point Marketing Audit Checklist ____________________ TRANSCRIPT Brian Webb: So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show. This is the Learn More Earn More Business Growth podcast. Brian Webb: Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So, let's go ahead and jump into today's episode.             It takes superhuman effort to build an email list, to begin with, set up workflows, and manage the responses. After going through all of this, it's painful to see some of your contacts, lots of them, slipping out of your fingers. And your first inclination might be that they're not valuable, but that's not necessarily the case. The truth is, email unsubscribe rates are a necessary evil. It's a part of life. It helps clean up your email list. It ensures that your emails are reaching the right people who might take the action that you want to see them take.             But of course, I want to see you lose as few people as possible, but let's start by giving you a baseline. What are some of the average email unsubscribe rates across various industries? I'll just cover three or four or just a few.             In advertising and marketing, an open rate average is about 18.5%. An unsubscribe rate is about 0.2%. In education, you're going to get closer to a 25% open rate with a click-through rate of nearly 4.5%, and about a 0.1% unsubscribe rate. Let's talk about a couple more. Let's look at healthcare. In healthcare, the average open rate is about 23.4% with about 0.3% unsubscribing. Let's just do one more. Let's go into retail. 12.6% is the average open rate, clearly ignorable, and according to Woorise.com, a 0% unsubscribe rate. Now clearly, we know it's not zero, but the average is 0%.             So, that gives you a few baseline metrics and you can see how your stats compare to those. So, here are seven tips to improve your unsubscribe rate. Number one, consider using double opt-ins. Double opt-ins require the users to confirm their consent to sign up for your email newsletter or your email sequences.             So basically when someone signs up, they get a