There are few who would disagree that the meaning of life is more than the collection of good experiences to a degree that they maximally outweigh bad experiences. But how MUCH more? In their centuries of debating hedonism, utilitarianism, stoicism, and a hundred other worldviews, philosophers have considered the thought experiment of shaving down one’s brain to the minimum required to maintain consciousness and experience sensation, and placing it in a jar that continuously stimulates its pleasure centers until it dies a happy death. Under philosophies that maximize pleasure, they say, doing that to someone would not only be a good thing, but it might actually be a moral obligation. If pleasure is the only measure of a life well-lived, then such an absurd, destructive setup would perfect one’s life by definition. The very idea seems ridiculous. On the other hand. Pleasure sells. After all. It’s Only Business.