DM Guide To Advertising Episode 04
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Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce advertising that appeals to them. - Chapter 7 - Bert & Bertha - There is no customer named "the market" but there are many named Bert and Bertha.
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Published 08/10/10
Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Internet. - About Dave Donelson
Published 08/10/10
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase...
Published 08/10/10
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