DM Guide To Advertising Episode 03
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Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a position in their mind, it generally stays there. - Chapter 5 - Advertising Ideas - The best approach is to be as specific as possible in the claims presented.
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Published 08/10/10
Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Internet. - About Dave Donelson
Published 08/10/10
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase...
Published 08/10/10
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