TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing)
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►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization".  00:00 Intro 05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization 09:05 Examples Of A Successful CRO Change 29:12 What’s A Good “First Step” For CRO? 33:37 Your Website Is Like An Airport… Here’s What That Means 38:42 How DO You Decide If Your CRO Test Has Enough Data? 42:53 Ethan’s Workshop 43:46 When Do You Assume A Page Is “Good Enough To Move On”? 45:55 Recap and Closing Thoughts ► Click Here For Our Advantage+ Shopping Training ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
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