► Connect With Hernan On Facebook In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years,  Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secrets for Facebook advertising.  00:00 Intro 02:38 Hernan's Most Successful Campaigns 07:53 Hernan's Decentralization With Multiple Ad Accounts 16:50 At What Budget Do Campaigns Fall Apart? 20:34 How Often Do Accounts Get Shut Down? 22:55 Campaign Strategies 37:36 Josh Shares The Ad Lab Creative Testing Method 38:45 Using Automations In Meta Campaigns 40:28 Broad vs Advantage+ vs Lookalikes vs Interests 43:50 Closing ► Click Here For Our Advantage+ Shopping Training ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀