TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman)
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Description
Text our team a question! 📲When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro01:53 Short Background Of John's Battlbox Journey09:42 Battlbox's 2023 Numbers12:21 Battlbox's Paid Customer Acquisition19:15 How Big Of A Role Does Community and Content Play For...
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