(This episode is a re-run that originally aired on August 28, 2023.)Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what ...