For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers.In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (heart-to-heart) approach transformed his business.Josh discusses how building real relationships—like personalized check-ins and follow-ups—adds more ...