How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever.  What You’ll Learn From This Episode: Why storytelling is a critical piece of building a brand  What brand first CRO is & how to do it How smaller brands can prioritize content and what’s most important to focus on What and where to optimize your site pages Resources: @brandtify on Twitter Oddit 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes