Rose plays host to Nina Huntemann, Chief Academic Officer of Chegg, and Lord Jim Knight, in the EdTech Podcast Zoom studio this week, attempting to understand how best to cut through the white noise surrounding AI's hype, misinformation, exaggeration and marketing, and determining just how positive for education AI can be if done responsibly. In our previous episodes on AI, Rose has been in conversation with universities from the US and the UK, examining what the role is for emerging technologies in higher education and what capacity exists to implement AI effectively.  The podcast also saw a contributions from Karine George in discussing whether or not the release and widespread use of ChatGPT has actually done education a favour.  Has its proliferation sparked debate about human cognition and limited understandings of AI, or initiated conversations in schools around digital transformation and strategy?     In this episode, we’d like to extend these same thoughts on AI to pedagogic effectiveness in education and academia, and how emerging technologies like AI can be incorporated into plans for companies’ commercial services.  Talking points in today's episode includes: The development of ethical AI in commercial enterprises and how they ensure their responsible technologies are developed Tensions between the wealth of AI tools available and regulation of the market and educational use of such technologies Assessing AI tools' effectiveness Cutting through the huge amount of hype, headlines, and sensationalism at the heart of the communications and marketing around AI Material discussed in today's episode includes: Yes, AI could profoundly disrupt education, but maybe that's not a bad thing, article in the Guardian UK Newspaper by Professor Rose Luckin Chegg's Centre for Digital Learning The Skinny on AI for Education, EVR's newest publication featuring insights, trends and developments in the world of AI Ed