Email personalisation has come a long way from the days of simply adding your subscriber's first name at the start of a message.  Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.  Forget the basic,...

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?  Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall...

In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"  It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the...