✨ Support these videos and join as a member ✨ Today’s guest is a solo river runner, rock climber, ultra marathon runner, outdoor enthusiast, and entrepreneur. He is the co-founder of Squirrel’s Nut Butter, a company based in Flagstaff, Arizona that makes the world’s best all-natural, anti-chafe and restorative skin salve. ---------------- Amazing Products/Companies I Use Squirrel's Nut Butter - https://squirrelsnutbutter.com; Use code "Timberfriends" for 10% off! @squirrelsnutbutter6307  Kahtoola - https://kahtoola.com @kahtoola Dispersed Bikepacking Gear - https://Dispersed.bike @dispersed.bikepacking  ---------------- Interested in sponsoring or advertising on the podcast? Contact me at: [email protected] ---------------- (00:00:00) Intro (00:00:58) Amazing Company & Product: Squirrel's Nut Butter (00:02:44) Amazing Company & Product: Kahtoola (00:03:39) Amazing Company & Product: Dispersed (00:04:37) Chris Thornley Bio (00:05:58) SNB Facility; Ingredients (00:07:48) My first experiences with the product; SNB Origins; Saddle sores and usage (00:11:36) The SNB Team; Manufacturing process and automation; Applications (00:17:46) Origin story; Early days; Naming (00:21:53) Chris' younger days; Cycling Criterium and Touring; Family influence (00:29:05) Discovery of Western States Ultra running race; Running as a young man; Flow state; Family exercising (00:38:14) Camping under the stars; High School track; 5 minute mile; First Marathon; First Ultra Marathon (00:44:29) Heat Training; Embracing the unknown; Heat Strategies (00:49:50) College years; Boston Marathon; End of running career (00:55:42) Rock climbing; 48 hour solo fast; Running out of water; Sleeping on ledges (01:07:06) Solo rafting trips; Boating origins; Relationship with Dad; Kayaking (01:15:12) Flipping the boat in Lava Falls; Meeting Bruce Cline; Safety in numbers; 2010 first solo trip (01:21:08) Safety protocol and systems during solo rafting trips (01:31:04) Magic of solo trips; Camping logistics; Beaches in the Grand Canyon; Flow rates (01:36:35) Tinkering; Embracing Boredom; Transitioning between solo trips and regular life; Empowering a team at work (01:44:17) Putting your ego in check; Climbing Denali (01:48:29) Upcoming solo trip using a Dory (01:57:35) Commercial trips; Dealing with fear (02:05:54) Information saturation; Finding solitude; Letting go of the rat race (02:10:54) Manipulation of time; Being present; Clearing the mind for new ideas (02:17:26) Whats the deal with the purple hat? (02:22:22) Timber the Squirrel costume (02:25:55) SNB Marketing; First big order with REI; International reach; Issues during covid (02:34:06) Humanizing the product and brand; Challenges with natural ingredients (02:38:40) Sustainability options and challenges; Using plastic vs. aluminum and paper (02:47:41) Regulations; First international sale; Social media upsides (02:52:49) Ambassador program; Grassroots Marketing; Newsletter; Imposter syndrome (03:04:39) Rapid fire questions ---------------- #endurance #enduranceracing #enduranceathlete #endurancesports #adventure #squirrelsnutbutter #lube --- Support this podcast: https://podcasters.spotify.com/pod/show/the-endurance-studio/support