From adland to working inhouse in Sustainability and reimagining the Worley brand.  With Dan on holidays in sunny Scotland Ben is taking over the pod this week and sharing the story of Simon Bloomfield.  An advertising executive creative director, 'Bloomo' has been at the forefront of creating amazing and effective campaigns so when he made the choice to leave the industry and lead the rebrand of iconic Australian company Worley it turned a few heads.  14 months on it's hard to argue that both from a personal and professional point of view that it hasn't been a raging success.