In one of our most anticipated conversations of the year, we got the chance to sit down with three of Spotify’s eng leaders: Krisitan Lindwall, Director of Engineering, Data, Insights, Experimentation, & ML Infrastructure; Mark Grey, Senior Staff Engineer; and Pooja Dave, Director of Engineering, Music Promotion. They share insights from their experience building a culture of experimentation & innovation at a massive scale and what elements are necessary for experimentation at scale. They share the origin story of Spotify’s experimentation platform, how to develop eng leaders to think strategically & execute effectively, mistakes to avoid while scaling your experimentation capabilities, and navigating the balance between structured processes vs. unstructured time to ideate.