We’re featuring another popular session from ELC Annual 2023 – welcome to “Healthy Tension: GTM & Product/Eng Collaboration at Hundreds of Millions ARR Scale” with Tido Carriero, (Co-Founder @ Koala and Former VPE @ Segment) and Joe Morrissey (General Partner @ a16z & Former CRO @ Segment)! Tido & Joe share stories from the beginning of their partnership at Segment, including their first cross-functional annual planning meeting. They highlight lessons learned from those early days and how others can implement annual planning session frameworks to develop value drivers for their org in order to better serve customers & create products with value. Joe & Tido also cover how to build a healthy, trusting relationship between product & eng when it comes to building / executing a successful GTM strategy.