We dissect one of the biggest challenges that eng leaders face in their day-to-day – navigating the balance between going deep in technical work & maintaining a high-level view of business strategy. Oded Kedem, Chief Technology Officer @ BigPanda, shares examples from his experience, covering strategies for prioritizing where to go deep into the technology, bringing technical expertise to the executive team, bridging the gap between marketing & technology, and aligning customer expectations with a product’s actual capabilities. Oded also shares frameworks for prioritization conversations, valuable questions to pose during executive decision-making conversations, and approaches to changing past technical decisions.