Keith Gauzes shares his journey from a tumultuous youth facing potential incarceration to becoming a disciplined military serviceman in the Air Force and later a SWAT team member. His experiences laid the foundation for his transformation into a successful entrepreneur. Keith discusses starting a bounce house rental business that quickly grew into a multimillion-dollar enterprise and eventually led to the founding of Black Label, a comprehensive service company designed to assist entrepreneurs from startup to exit. Throughout the episode, Keith emphasizes the importance of resilience, strategic thinking, and learning from failures, illustrating how his background in chaotic environments has shaped his approach to business and leadership.