The line from Thurles to Silicon Valley is not a straight one, but Paul Hayes forged a path. A born storyteller, he has spent over 20 years honing his craft to tell the stories of the world's biggest tech companies & brands. We unpack the power of storytelling in effective PR strategies, and Paul shares how crafting a compelling narrative can transform startups into industry conversation leaders, fostering trust and loyalty among potential customers. In a wide ranging conversation, we discuss the lessons learned at the intersection of life, business, and the uncharted paths we choose. Paul Hayes is the founder of BeachHut PR.   --- My Season Partners Local Enterprise Offices: https://bit.ly/4bgUdPv Iconic Offices: https://bit.ly/3vPQAzF