Ronan Perceval, the founder of Phorest salon software, joins me on this week's pod. Ronan's journey began when he built a text messaging service at Trinity College. This was the start of a serial entrepreneur journey that would see him start Demonware before he had the idea for Phorest. He has spent the last 20 years building Phorest into one of the world's largest salon software providers.  Ronan believed in the idea of Phorest so much that he spent a year working behind the front desk in a salon to learn the exact pain points of customers! That is the level dedication and commitment to success that elite founders have.  --- My Season Partners Local Enterprise Offices: https://bit.ly/4bgUdPv Iconic Offices: https://bit.ly/3vPQAzF