My rising star pick for season 18 is Aine Kennedy, founder of The Smooth Company. The only thing more remarkable than her rise over the last 2 years is her ability to dream up genius marketing ideas. From millions of views on TikTok with her viral sensation grandad to securing a unique partnership with Brown Thomas, Aine is a creative powerhouse. This is a story grounded in pure entrepreneurial spirit and hard work.  We uncover the grit behind the glamour, from the bootstrap beginnings to the euphoria of seeing her creation gracing the aisles of high-end retailers. Aine's story is an ode to the virtues of kindness, the underestimated power of a positive mindset, and the strength required to build a special business. Join us for an episode that's as much about the entrepreneurial hustle as it is about the human connections that make it all worthwhile.   --- My Season Partners Local Enterprise Offices: https://bit.ly/4bgUdPv Iconic Offices: https://bit.ly/3vPQAzF