Unlock the secrets to smarter, more efficient public transport systems with our guest, Brian O'Rourke, CEO & co-founder of CitySwift. From running buses to concerts in Croke Park & Slane, Brian and his co-founder Alan Farrelly, have see all sides of the bus transport infastructure. This led them to strike gold with their idea to unlock the millions of terrabytes of data created by buses each year. Discover how CitySwift harnesses extensive data analytics to tackle the unique challenges of bus operations, from traffic unpredictability to varying schedules. Learn about the historical reluctance in the public transport sector to embrace innovation and how that mindset is changing, illustrated by a compelling story about a major UK bus company's initial resistance to adopting data-driven strategies. Explore the balancing act of improving bus schedule accuracy and efficiency, especially in the constantly evolving post-COVID travel landscape. Brian explains the specific challenges private operators face in minimizing delays without causing overcrowding or underutilization of services. Using Transport for Wales as a prime example, we discuss how strategic infrastructure improvements like bus lanes and cutting-edge data analytics are revolutionizing congestion management and bus priority planning. Get an insider's perspective on the entrepreneurial journey behind CitySwift, from the founders' initial vision of creating an "Uber for buses" to their pivot towards scalable solutions. Hear firsthand accounts of the early days, strategic connections, and crucial decisions that propelled CitySwift forward. Plus, gain insights into the future of sustainable urban transport and the transformative potential of anonymized people movement data in redefining city planning post-COVID. This episode is packed with actionable insights for anyone interested in the intersection of technology, public transport, and sustainability.  --- Thanks to my Partners - Visit them to support the podcast Growing Further: https://bit.ly/3Lia2tn Iconic Offices: https://bit.ly/3vPQAzF