Will and Adrian, the innovative minds behind Sons, a trailblazing men's healthcare brand, share their journey of transforming male pattern hair loss treatment with honesty and accessibility. Their personal experiences with subpar hair loss clinics drove them to create a brand that not only delivers evidence-based solutions but also shatters the stigma surrounding hair loss.  With backgrounds in business and science, they offer a fresh perspective on making hair loss treatments relatable and affordable, all while navigating the challenges of launching a healthcare brand during tumultuous times. Throughout our conversation, Will and Adrian reveal the hurdles they overcame in launching Sons, from validating their business concepts to leveraging their networks for investment. The duo shares their strategic decisions in marketing, including the bold move to invest in TV advertising, which proved vital for building trust with their audience. As they recount their entrepreneurial journey, they touch on the impact of global events like Brexit and the pandemic, offering valuable insights into their adaptive strategies and the importance of creativity and risk-taking. As we wrap up, Will and Adrian candidly discuss the balance between personal life and business growth, highlighting their transparency with both their team and investors. They delve into the challenges of fund-raising, the shift from revenue focus to profitability, and the joy and complexity of balancing family life amidst entrepreneurial ambitions. With an eye on the future, they share their plans for European expansion and the potential for Sons to lead in the men's healthcare market. This episode is a treasure trove of inspiration and practical advice for anyone aspiring to make waves in the healthcare industry. --- Thanks to my season partners Local Enterprise Office: https://rebrand.ly/EELEO Property Bridges: https://rebrand.ly/eepropbridge Azure Communications: https://rebrand.ly/eeazure  *Use code Fox20 to get a 20% discount with Azure