Today, we sit down with Briain Curtin, the Irishman leading the marketing behind one of my favourite brands, Whoop. I've been using Whoop since 2019 to elevate my fitness, help recovery and guide me on my longevity journey. As VP of Global Marketing, Briain is the brains behind campaigns with global superstars such as Rory McIlroy, Christiano Ronaldo and Michael Phelps. Briain shares how Whoop has carved its unique path in the wellness industry through relentless innovation, a commitment to science-backed insights, and a user-centered design philosophy. On top of all that, you'll get a marketing masterclass from one of the brightest minds in sports marketing.  From helping elite athletes optimize their performance to supporting everyday individuals on their wellness journey, Whoop is transforming the way we understand our bodies. Briain discusses the brand’s approach to creating wearable tech that isn’t just a gadget but an empowering tool for life-changing health decisions. In This Episode, You’ll Learn: The Whoop Philosophy: How Whoop approaches wellness from a health-first perspective, focusing on meaningful, real-time data. Innovation in Wearable Tech: What sets Whoop apart in the health tech industry, including its commitment to continuous improvement and cutting-edge features. The Power of Data: How Whoop’s technology provides actionable insights into recovery, sleep, and overall wellness. User-Centered Design: Why Whoop places its users at the heart of its innovation, constantly evolving to meet the needs of diverse groups, from athletes to professionals. Future of Health Tech: Briain’s insights into where the wellness industry is headed and Whoop’s role in shaping it. Get a free Whoop & a month free: https://join.whoop.com/9736D656  --- Thanks to my season title partner Local Enterprise Offices: https://bit.ly/leodigital21  Find out more about digitalisation for your business in the link above.   Show Notes Links & Resources: Whoop Website Connect with Briain Curtin on LinkedIn Check out Whoop’s latest features and advancements on social media: Instagram, Twitter